Miranda Adams (MCJ 300) response: Science of Persuasion

Is there a science to advertising? Speaking with authority and using propaganda to persuade people proves very effective. Other tricks, like leaving a gift (a mint, fortune cookie, etc.) for customers, is a subtle, yet very productive way to gain tips at restaurants.

This video shows a lot of little-known facts about the way people influence us without us even knowing! What do I think of it? I think it’s helpful to know now, but it kind of makes me unsettled to think that a small, nice gesture from someone may actually be a ploy to get something from me.


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